Poshmark Closet Clear Out: How to Maximize Sales During CCO Events

Poshmark’s Closet Clear Out (CCO) is one of the platform’s most valuable built-in promotional tools, yet many sellers either overlook it entirely or participate on a whim and without a real strategy. Closet Clear Out allows sellers to promote items by dropping their prices to trigger automatic notifications to every buyer who has liked the item. To make the offer more attractive than regular price drops, Poshmark also offers buyers discounted shipping during CCO events at no cost to the seller. This creates a short window of increased buyer interest, giving you a chance to move stale inventory and generate sales.

While they offer a clear opportunity for buyers and sellers alike, CCOs have their drawbacks and limitations. Without proper preparation and a clear understanding of how the CCO system works, sellers risk missing their window of opportunity or eroding their margins due to Poshmark’s price discount rules. In this guide, we’ll break down how Poshmark’s Closet Clear Out events work, walk through proven strategies for making the most of each event, and help you avoid the most common mistakes sellers make during CCO.

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Key Takeaways

• Poshmark Closet Clear Out is a promotional event where sellers drop prices by at least 10% from the lowest historical price, and Poshmark offers buyers discounted shipping for a limited time.
• CCO events typically run on Fridays and Sundays and last around 6 hours, making preparation and timing essential for successful CCO selling.
• The 10% price drop is calculated from the lowest price a listing has ever been at, not the current listed price.
• CCO notifications and shipping discounts only reach buyers who liked an item before the price drop, which means that listings without likes don’t benefit from CCO at all.

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What Is Poshmark Closet Clear Out?

Poshmark Closet Clear Out is a recurring promotional event where sellers lower listing prices by at least 10% from the lowest historical price, and in return, Poshmark provides buyers with guaranteed discounted shipping on those items (as opposed to randomly applied shipping discounts outside of CCO events). When a seller drops a qualifying item’s price during a CCO event, Poshmark sends a push notification to every user who has previously liked that listing. Buyers who receive a notification then have approximately 6 hours to take advantage of the reduced price and discounted shipping.

Understanding the specific rules of CCO – from eligibility to who covers what discount – is important in order to participate in CCO events effectively. Below, we’ll go over how CCO works, and understand how it compares to other Poshmark selling tools like Offers to Likers.

CCO Rules Sellers Need to Know

Understanding how Closet Clear Out works and what the participation requirements are is essential for getting the most out of every listing you enroll.

Some key CCO rules to keep in mind:

• The 10% discount is based on the lowest historical price, not the current listed price. If an item is currently listed at $50 but was previously dropped to $40 during a past promotion, the next qualifying CCO price would need to be $36 or lower — 10% below the $40 historical low.
• The discounted price must be at least $10. Items that fall below this threshold after the discount will not qualify for CCO notifications or shipping discounts.
• CCO discounts apply only to single item purchases. Standard Poshmark bundles are not eligible, though there are workarounds for bundling during CCO that we’ll cover later in this guide.
• Buyers must use the “Buy Now” button. Offers sent by the buyer during the CCO window do not qualify for the CCO shipping discount.
• Only previous likers receive the notification. Buyers who liked the item before the price drop will be notified and offered discounted shipping. New likers who discover the item after the price has already been lowered will not receive the CCO benefit.

Closet Clear Out vs Offers to Likers

While both Closet Clear Out and Offers to Likers (OTL) are designed to convert interested buyers into paying customers, the two features work quite differently and serve distinct purposes.

With Poshmark’s Offers to Likers, sellers manually send personalized discount offers to individual likers along with a shipping discount that they can partially or fully cover. The seller has control over the exact discount percentage and can target specific buyers, but the cost of discounted shipping comes out of the seller’s earnings. Unlike CCO, which is a Poshmark-hosted event held at specific times, OTL can be sent at any time and is not limited to a specific promotional window.

During CCO, the process of sending offers to buyers who’ve liked a listing is automated and more cost-effective for sellers. To enroll their listings, sellers simply need to drop the listing price by 10% (or more) during an active CCO window to trigger a notification to buyers, and Poshmark covers the shipping discount for 6 hours from the moment the price is lowered. For sellers, this is an opportunity to offer their buyers a better price without having to subsidize shipping themselves, making the per-item earnings during CCO higher than equivalent OTL transactions.

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How to Prepare Your Closet Before a CCO Event

As with anything ecommerce, preparation is the key to CCO success. In our experience, what separates sellers who see a bump in sales during Closet Clear Out from those who scramble to drop prices at the last minute is having a clear Closet Clear Out strategy before CCO begins.

The two areas that matter most are pricing strategy and inventory selection, and knowing how to do both correctly allows you to take full advantage of the benefits of CCO. Below, we’ll cover how to price items with CCO in mind and learn what kinds of items are ideal for enrollment in CCO, so you can head into the next CCO event ready to maximize your sales and optimize your profits.

Pricing Your Items with CCO in Mind

One of the most effective ways to get the most out of CCO is to factor CCO participation into your pricing strategy from the moment you list an item. Because the required 10% discount is based on the lowest historical price of a listing, sellers who price items with margins that can absorb multiple rounds of CCO discounts are able to participate in more CCO events than those who list at their lowest acceptable price from the start.

For example, some sellers calculate their Poshmark prices 20% to 30% above their minimum acceptable price specifically to leave room for CCO drops. A jacket listed at $65 can be dropped to $58 during the first CCO event and then to $52 during a second event, while still remaining profitable. Sellers who list that same jacket at $50 from day one might be lucky enough to sell it quickly, but if it doesn’t sell, they won’t have the margins they need to enroll it in CCO promotions.

If an item has been through several rounds of CCO discounts and the historical low is approaching an unprofitable level, the best option is to delist and relist it. This creates a new listing and resets the historical price, allowing participation in future CCO events from a better starting point.

Selecting the Right Inventory to Discount

While CCO is a powerful tool, it’s important to remember that not every item in a Closet is a good candidate for a CCO discount.

For starters, the only items that actually benefit from CCO enrollment are those with existing likes, since only previous likers receive the CCO notification and Poshmark shipping discounts.

Additionally, stale inventory that has been sitting for weeks or months with minimal interest is also a good candidate. CCO is an excellent opportunity to give these items a second chance with a fresh price and added shipping incentive. At the same time, don’t overlook newer items that have quickly accumulated likes. High interest early on is a good indicator that a well-timed price drop and shipping discount could be the final push an interested shopper needs to purchase.

Before each CCO event, review your active listings and identify which items are worth including. With this in hand, you can lower prices strategically one by one when the CCO event begins. For sellers who need to manage a large volume of listings, ExportYourStore enables you to do this in bulk by creating a custom product set ahead of time, then applying a bulk rule to drop prices across the board instantly. This gives you the ability to time your price drop to perfectly coincide with Poshmark’s CCO for all your listings at the same time, allowing you to take full advantage of the discounted shipping promotion.

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Strategies for Maximizing Sales During Closet Clear Out

Knowing how to price items and which items to enroll in a Poshmark Closet Clear Out event is only the first step. To get the best results, you’ll need to know how to approach the event itself. From the timing of price drops to how to interact with interested buyers, we’ll examine some important strategies to keep in mind for the next CCO event.

Timing Your Price Drops for Maximum Visibility

Because CCO shipping discounts are only valid for 6 hours after a price drop, when you drop prices matters. Dropping prices during peak shopping hours, typically in the evening between 7 PM and 10 PM in your local time zone, means more likers are likely to see the notification. A price drop at 2 AM will still trigger notifications, but fewer buyers will be awake and ready to buy before the discounted shipping window closes.

Engaging Likers and Bundling Items

During a CCO event, proactive engagement with likers can be the difference between a successful sale and a missed opportunity. Consider sending a brief, friendly message to likers on high-value items to let them know the price has been dropped and that discounted shipping is available for a limited time. Personalized outreach can help reinforce Poshmark’s automated notifications, especially on higher-value items where a little extra nudge may be what it takes to close the sale before the window expires.

While CCO discounts technically apply only to single item purchases, there is a (somewhat clunky) workaround for bundles. Sellers can create a new listing that combines multiple items a buyer is interested in, price it at more than 10% above the agreed-upon bundle price, have the buyer like the bundle listing, and then drop the price during CCO to trigger the discounted shipping. It requires a bit of coordination with the buyer, but it can result in higher order values and a better overall deal for both parties.

When to Skip a Closet Clear Out

While Poshmark Closet Clear Out is a great opportunity to move inventory, not every item is a good candidate for CCO participation. Items with thin margins can quickly become unprofitable after a 10% discount, and frequent CCO participation on the same listings can cause buyers to simply wait for the next price drop. Ultimately, if an item has been through multiple rounds of CCO without selling, the problem is likely not the price. In those cases, relisting the item after optimizing the listing with updated photos and a refreshed description is usually a better move than continuing to discount.

Sometimes, however, Poshmark simply isn’t the best place to list a specific item, no matter how many discounts and optimizations you put it through. At ExportYourStore, we’ve worked with many Poshmark sellers who find that crosslisting inventory to other platforms like eBay, Depop, or Mercari is often a better approach to increasing sales beyond just Poshmark.

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Poshmark Closet Clear Out Mistakes to Watch Out For

Even experienced Poshmark sellers are at risk for common mistakes that can eat into profits or waste the small window of opportunity for Poshmark-funded shipping discounts. Knowing what to avoid ahead of time can save you both money and time, and help you get the most out of every listing you enroll in CCO.

The most frequent mistake is forgetting that the 10% discount is based on the lowest historical price, not the current listed price. Sellers who raise prices between events and then try to drop back to the previous discounted price won’t trigger any notifications because the new price isn’t 10% below the historical low. Before adjusting prices during a CCO event, check the lowest historical price for each listing by opening the listing, selecting Edit Listing Price, and tapping the Price Drop Calculator icon next to the price field. Poshmark will show the suggested discounted price that qualifies the listing for notifications, which takes the guesswork out of the process.

Another common mistake is lowering prices on items with zero likes. Since only people who have liked the listing in the past will receive notifications and a shipping discount, lowering the price on an item that nobody has liked is essentially a price reduction with no benefit.

Finally, sellers often make the mistake of lowering prices during CCO, but at the wrong time of day. Since the discounted shipping window lasts only 6 hours from the time of the price drop, lowering prices when fewer buyers are active on the app — early morning or late at night — means fewer likers will see the notification and act on it in time to get the shipping discount. Avoid this by planning price drops to coincide with peak browsing hours (typically evenings) for best results.

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How to Reset Prices After a Closet Clear Out

After a CCO event ends, any items that were enrolled and remained unsold are still listed at their discounted price, and now have a new historical low. The simplest way to reset is to raise the price back to the original or desired listing price immediately after the event, which is easy to do in bulk with ExportYourStore. But while this restores the visible price, it does not reset the historical low. Poshmark still remembers the lowest price the listing has ever been at, and future CCO notifications will be measured against that number. If that puts some of your listings in unprofitable waters, there’s a simple workaround that can help you reset the historical low and enroll the listings in the next CCO event – delisting and relisting.

Delisting and relisting the item clears the pricing history entirely, giving it a fresh start with no historical low to take into account. That said, there is a trade-off – relisting also removes any existing likes on the item, so sellers need to consider whether the accumulated likes are worth preserving or if a clean slate with new pricing flexibility is more valuable. For items that have been through several CCO rounds and accumulated likes from buyers without selling, relisting is usually the better option.

As a general practice, we recommend going through discounted items after every few CCO events and relisting anything where the historical low has dropped to a level that makes future CCO participation impossible.

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Poshmark Closet Clear Out FAQs

Q: When does Poshmark run Closet Clear Out events?

Poshmark runs CCO events periodically, with announcements typically going out 24 to 48 hours in advance through in-app notifications and email. While there is no fixed schedule, CCO events tend to happen most often on Fridays and Sundays.

Q: Does Closet Clear Out work on bundle listings?

No, Poshmark Closet Clear Out does not work on bundles; CCO discounts apply only to single item purchases. However, sellers can work around this by creating a custom listing that combines the bundled items into a single listing, having the buyer like the newly listed bundle item, then dropping the price during CCO to trigger discounted shipping.

Q: Do I need to relist items after a Closet Clear Out?

While relisting is not required after a Closet Clear Out event, it’s definitely recommended for unsold items after a few rounds of CCO participation. Because the 10% discount is always calculated from the lowest historical price, repeated price drops can push the historical low to a point where future CCO participation becomes unprofitable. To avoid this, some sellers will delist and relist items like these, thus resetting the price history to allow a clean slate for the next Closet Clear Out event.

Q: What is the minimum price drop required for CCO?

In order to be eligible for Closet Clear Out notifications and Poshmark’s discounted shipping promotion, sellers must drop the listing price by at least 10% below the lowest historical price of the item. The final discounted price must also be at least $10 for the listing to qualify.