Poshing in 2024: Discover How to Increase Sales on Poshmark with 9 Proven Strategies

Selling on Poshmark is a competitive and involved affair, with no shortage of selling and community events that are driven by the platform's community-centric approach. Unlike other online marketplaces, Poshmark emphasizes the relationship between users, forgoing almost any distinction between buyer and seller accounts in favor of an egalitarian approach in which all users can buy and sell on the platform. This makes for a unique corner of the internet that seamlessly blends the social and commerce aspects of online life, but it also means that the selling experience on Poshmark is unlike any other. For many sellers, the answer to how to get more sales on Poshmark remains elusive. But getting more sales on Poshmark is possible, and in this guide we'll review nine proven strategies to increase sales on Poshmark and help you sell more on the platform. Keep reading for a deep dive into how Poshmark's algorithm works, important things you need to know to successfully sell on Poshmark, plus insider tips and strategies to help you increase your sales on Poshmark.

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Understanding the Poshmark Algorithm: How Does It Work?

The Poshmark algorithm is responsible for every personalized experience users on Poshmark have. From displaying shared items in product categories to matching listings with search queries, Poshmark's algorithm will determine how many shoppers see your listings at every turn, which is why understanding how it works is critical to successfully selling on the platform. Below, we'll discuss what the Poshmark algorithm is, explore how it affects your sales, and review the latest changes to the algorithm.

What is the Poshmark Algorithm?

The Poshmark algorithm refers to several different algorithms that Poshmark uses to tailor experiences to its users. It determines which listings are shown to users when they search for something on Poshmark, view their home feed, or click into a product category, and determines in which order those listings will be displayed. The importance of the Poshmark algorithm cannot be overstated – it is the main factor in determining whether or not your listings are visible to buyers, and to what degree.

The best way to understand the algorithm is to understand its ultimate goal: driving profitable (for Poshmark) sales. With this guiding principle, the way the algorithm works and the reason it works the way it does becomes clear, making it easier for you to optimize your Poshmark listings for better performance and more sales.

How Does the Algorithm Affect Sales?

The Poshmark algorithm directly affects sales on the platform since it determines which listings get seen and by whom. It's the sole determining factor in listing visibility across the entire platform, and no listing or Closet can be successful on Poshmark without some degree of optimization for the algorithm. When you use ExportYourStore manage your Closet on Poshmark, you'll be able to optimize your listings automatically with custom rules, giving your items the best possible chance to be seen – and purchased – by buyers.

Latest Updates to the Algorithm

The inner workings of Poshmark's algorithm are not public knowledge, and as such the exact updates Poshmark has made to it are not known. That said, there are several trends that have become obvious in recent months that shine some light on how the algorithm works. Chiefly among these is the algorithm's prioritization of listings by Posh Ambassadors over those of regular Closets. For this reason, along with optimizing your listings, working towards becoming a Posh Ambassador is crucial to getting more sales on Poshmark.  

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Key Takeaways: How to Increase Sales on Poshmark

Looking for the gist of how to increase Poshmark sales without reading the entire article? We've put together four key takeaways for getting more sales on Poshmark, with a concise overview of each one. Keep reading for a quick summary of our best insider strategies for how to sell more on Poshmark, and increase your Poshmark sales today.

Consistency is Key

Across every aspect of your Poshmark selling journey – from customer service to listing quality – maintaining consistency is important. Ensuring that your customers have a consistently positive shopping and buying experience is crucial to fostering and maintaining customer relationships. You'll get more followers on Poshmark, and enjoy a wider audience for your listings in the future. Furthermore, a consistent approach to listings will help create a cohesive look and feel for your Closet, an important aspect of appearing professional and trustworthy to your buyers on Poshmark.  

Utilize All Features Poshmark has to Offer

Poshmark is unique in that it's a mix of a marketplace and a social media platform. This one-of-a-kind approach to online selling means that Poshmark has no shortage of features for sellers who want to sell more on the marketplace. Unlike other marketplaces, however, the emphasis is placed on community involvement. For example, your ability to attain Posh Ambassador status hinges in part on how many items you share. Poshmark also offers paid advertisement options through Promoted Closet, and targeted tools like Offers to Likers and My Shoppers, which help you interact with interested shoppers to close deals. These are just some of the many selling features Poshmark makes available to sellers, and taking the time to learn about Poshmark's selling and marketing features will pay dividends in increasing your Poshmark sales.  

Utilize Keywords in Your Listings

Researching keywords and incorporating them into your listings is essential to achieving good visibility for the items in your Closet. Keywords are useful for telling the Poshmark algorithm what your listing is for, which helps it more accurately match your listing with buyer queries, more effectively target potential buyers with Promoted Closet ads, and display your listings in buyer feeds.

Keep Up with the Latest Trends

All marketplaces are dominated by trends, but fashion-focused marketplaces like Poshmark are particularly impacted by what's trending due to the variable nature of fashion. Micro-trends and niche aesthetics are the name of the game, and keeping up with your niche-relevant gives you a big advantage over the competition. Being among the first to get on board with a new trend gives you a competitive edge, and being the first to list in-demand items is a guaranteed way to increase your sales on Poshmark. Ultimately, the success of your Poshmark store depends on recognizing what buyers want, and being among the first to make what they want available. Keep up with trends and list what shoppers want to buy, and you'll have more Poshmark sales in no time.

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9 Proven Strategies to Increase Sales on Poshmark

Getting more sales on Poshmark requires a solid action plan, one that incorporates proven strategies for boosting your Closet's visibility and increasing your listings' conversion. In this section, we'll draw on our years of experience on Poshmark and give you nine of our favorite methods, strategies, and tactics for increasing sales. We'll go over different ways to promote your products, incentivize buyers to make purchases, and increase the visibility of your listings. Remember that each of these tactics is intended to help with one aspect of selling on Poshmark, and incorporating several of these into a cohesive selling strategy is likely to be far more successful than using just one or two.

1. Utilize Social Media for Promotion

Promoting individual listings is one of the most powerful tools in any seller's arsenal, but if you promote your listings exclusively on Poshmark, you're missing out on visibility and severely limiting your pool of potential buyers. Instead, leverage your social media following to promote your listings and advertise your brand. An important caveat here is that you'll want to use your business's social media, not your personal social media. There are two reasons for this: firstly, your friends and family won't necessarily make up your target audience, and secondly, maintaining separate and active accounts on social media for your brand is important for increasing brand awareness and credibility.

2. Participate in Posh Parties

Posh Parties are live shopping events that are centered around a specific theme, and are held with the aim of helping sellers on Poshmark increase their sales. A Posh Party's theme can be anything from a given brand, an item category, or a certain aesthetic, to name a few. The parties are co-hosted by Poshmark and eligible Posh Ambassadors, and all sellers on Poshmark are free to participate. Sellers participate in Posh Parties by enrolling individual listings that match the Party's theme, and while you're not likely to encounter any issues if you enroll an irrelevant listing, we recommend only enrolling listings that are relevant to the theme of the Posh Party. This not only keeps the Posh Party relevant, it also increases your chances of success with shoppers.

3. Offer Bundle Discounts

Buyers on Poshmark have the option of making bundle purchases when they make a single order for multiple items from a single Closet. These are known as a Posh Bundles, and for you as a seller, they're the perfect opportunity to offer buyers a discount as an incentive to purchase a larger volume of items in one go. We recommend coming up with a bundle discount policy for your Closet (e.g. 10% off bundles of 3 items or more, 15% off bundles of 5 items or more), and informing potential buyers about it in your product listings. Since you can offer a discount on Posh Bundles only once a buyer creates a bundle with items from your Closet, letting your buyers know that you have a bundle discount policy in place is a simple way to entice shoppers to purchase bigger bundles and net you more sales on Poshmark. Plus, when you manage your Closet on Poshmark with ExportYourStore, you'll be able to easily update your Poshmark listings in bulk with your Posh Bundle discount policy.

4. Participate in Poshmark's Ambassador Program

Poshmark has two tiers of Posh Ambassador – Posh Ambassador and Posh Ambassador II. These are statuses of sellers in the Poshmark community, and sellers who manage to attain (and retain) Posh Ambassador status enjoy no shortage of perks. By far the perk of being a Posh Ambassador is the increased visibility of your listings, which has a direct impact on your sales. You'll notice this across the board on Poshmark – the first listings shoppers see in feeds and categories are those belonging to Posh Ambassadors. In searches, too, Posh Ambassador listings appear ahead of and more frequently than regular Closet listings. This increased visibility makes attaining Posh Ambassador status the most important thing you can do to sell more on Poshmark, regardless of what you're selling.

5. Utilize Poshmark's Promoted Listings Feature

Poshmark offers only one way for sellers to promote their listings on the platform, known as Promoted Closet. As its name suggests, you won't be able to choose individual listings to promote; instead, you'll enroll your entire Closet for a pre-set amount of time. You'll set the budget and duration of your Promoted Closet campaign, and Poshmark will promote individual listings based on a variety of considerations, including relevance to buyers. Promoted Closet is invite-only for the time being, so you'll only be able to participate if you've received an invitation from Poshmark to try Promoted Closet.

6. Utilize Poshmark's Offer to Likers Feature

One of Poshmark's most powerful seller tools for increasing sales, the Offers to Likers feature enables you to send offers in bulk to buyers who have liked a listing from your Closet. In order to send out offers, you'll need to drop your listing price by at least 10%, as well as offer a shipping discount (which will be deducted from your earnings in addition to Poshmark selling fees). One of the major benefits of the Offers to Likers feature is that buyers who've received a previous offer from you will not receive repeat offers unless your discounted price is 10% lower than the lowest offer they received in the previous 90 days, which means that you'll only be targeting relevant shoppers with your offers.

7. Utilize "My Shoppers" Feature to Target Repeat Customers

The My Shoppers tool on Poshmark is a valuable feature that helps sellers target potential buyers who've interacted with items in their Closet, as well as retarget past buyers to turn them into repeat customers. It's part analytics dashboard, part marketing tool. As an analytics dashboard, it has customizable reporting capabilities on shoppers who've added one of your items to a bundle, liked your listings, or purchased from you in the past. As a marketing tool, it enables sellers to encourage shoppers to make a purchase by adding items that a shopper liked to their bundle, sending a message to shoppers who've started a bundle by commenting on the bundle, and sending shoppers an offer on a bundle. Use My Shoppers to interact with interested buyers, and increase your Poshmark sales instantly.

8. Re-Listing Items and Lowering Prices

While you won't find it stated outright in any official policy, Poshmark's algorithm prioritizes fresh listings over listings that have been hanging around on the platform for a while. New listings not only perform better in buyer search results, but followers are notified each time a seller lists a new item, giving them a competitive edge over older listings. Relisting items also increases the overall activity on your account, a net positive in the eyes of Poshmark. For these reasons, many Poshers opt to take down items and relist them for better sales and overall account performance. Furthermore, when you relist at a lower price, you're more likely to gain interest from new buyers, increasing your chances of making a sale.

9. Bonus Tip: Cross-List on Other Platforms

Selling on Poshmark has its challenges, but done right, it can be incredibly lucrative. And while Poshmark has no shortage of shoppers on the hunt for their next unique find, selling only on Poshmark limits your pool of potential buyers. Instead of selling exclusively on Poshmark, consider offering your items on additional platforms and transforming your Poshmark Closet from a single ecommerce store to the hub of your multichannel ecommerce business. With ExportYourStore, you'll be able to easily integrate your Poshmark account with 10+ additional marketplaces, shopping carts, and social media channels, to instantly multiply your pool of potential buyers and expand your reach. ExportYourStore makes it easy to grow your Poshmark business to new platforms, enabling you to get the best of all worlds with seamlessly integrated multichannel selling.