Vinted US Growth: Why American Sellers Should Start Now

If you've been reselling on platforms like Poshmark or Depop, you've probably felt the sting of seller fees eating into your profits. But there's a platform that's been quietly building momentum in the United States, and it offers something almost unheard of in the resale world: zero seller fees. Vinted US has officially launched with a major expansion push starting in New York, and American resellers are taking notice. Vinted has over 100 million users globally, a proven track record of success across Europe, and is now bringing its seller-friendly model to the US market with serious investment and growth plans.

For resellers wondering "does Vinted work in the US?" the answer is increasingly clear: yes, and now is the perfect time to get started before the marketplace becomes saturated with competition.

In this guide, we'll go over everything you need to know to get started on Vinted US, from the ins and outs of selling costs to sales-maximizing strategies. Keep reading to learn how you can tap into this new and exciting revenue stream, and get a head start on what's looking to be 2026's most attractive reselling platform.

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Key Takeaways

• Vinted US charges zero seller fees, allowing you to keep 100% of your sale price
• The platform officially launched its major US expansion in January 2026, starting with New York
• Vinted generated over €10 billion in gross merchandise value globally in 2025, proving its business model works
• Getting started is simple, especially if you already sell on platforms like Poshmark or Depop
• Crosslisting tools like ExportYourStore make it easy to expand to Vinted US without changing your existing workflow

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What is Vinted US and Why It Matters for American Sellers

Vinted is a peer-to-peer marketplace where people buy and sell secondhand clothing, shoes, accessories, and home goods. Originally launched in Lithuania in 2008, Vinted grew to become Europe's largest secondhand fashion platform, with a presence in over 20 countries and more than 100 million registered users worldwide.

While Vinted has technically been available in the US since 2013, it operated with a very small user base and limited visibility for most of that time, functioning as a standalone market where US buyers could purchase only from US sellers. In November 2025, Vinted launched a limited pilot UK-US connection allowing cross-border transactions (restricted to buyers in New York, New Jersey, and Connecticut with items under £120 and 4.4 lbs). In January 2026, Vinted announced a major US expansion, investing tens of millions of dollars to increase brand awareness and optimize the platform for the American market. This focus on building the US domestic market – rather than integrating it with European markets – is a real opportunity for American resellers to tap into the growing base of US buyers.

For American resellers, Vinted US is a fresh opportunity to reach buyers on a platform that hasn't yet become oversaturated with competition. Plus, Vinted's business model is fundamentally different from other resale platforms in one key way: sellers keep every dollar they earn from sales, making it a uniquely attractive opportunity in the reselling sphere of ecommerce.

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Why Vinted US Is Growing Fast in America

Vinted's rapid expansion in the US market isn't happening by accident. From its unique fee structure to its proven track record of success across European markets, Vinted US is looking to be a promising sales channel for US-based resellers. In this section, we'll examine the two key factors fueling Vinted's US momentum: zero-fee selling and an established European market.

Zero Seller Fees

The biggest advantage Vinted offers American sellers is simple: no seller fees, no listing fees, and no commission taken out of your sales. When you sell an item for $50 on Vinted US, you keep the full $50, whereas if you sold that same item on Poshmark or Mercari, for example, you'd only keep $40 or $45 at best, respectively.  

Vinted flips the traditional marketplace model and shifts the costs to buyers instead of sellers. Buyers pay a small Buyer Protection fee of 5% of the purchase price plus $0.70, which covers secure payment processing, customer support, and purchase protection. Buyers also cover shipping costs in most cases, though sellers can choose to offer free shipping by covering the costs in order to make their listings more attractive to shoppers.

This seller-friendly approach has been the foundation of Vinted's success across Europe, and it's what makes the platform so appealing to American resellers, who've become disillusioned with reselling platforms taking a chunk out of their profits from every sale.

Strong European Success

While it isn't well-known in the US, Vinted has a 17-year track record, reached unicorn status in 2019, and generated €10 billion in gross merchandise value in 2025 alone. Vinted has already proven its model works – the platform has been successfully operating across Europe for over 15 years, with millions of active buyers and sellers in 20+ countries including France, Germany, the UK, and Spain. In 2025 alone, Vinted facilitated €10 billion in sales, proving that the zero-fee model works at scale.

This impressive track record proves one very important thing: Vinted knows how to enter new markets and build buyer demand. The company is investing tens of millions of dollars into the US expansion, which goes towards attracting American buyers and building better platform features that are tailored to the domestic US market.

From our experience working with resellers across multiple platforms, early adopters on growing marketplaces often see the best results. Getting established before competition intensifies not only gives you a head start, it gives you the time to fully optimize your listings for visibility and conversion before the competition.

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Getting Started on Vinted US

Like many reselling platforms, selling on Vinted US is straightforward, but it's always helpful to be prepared. In this section, we'll cover how to set up your account, what types of items perform best on the platform, how payments and fees work, and how to integrate Vinted with your existing selling channels if you're already reselling on other marketplaces.

How to Open a Vinted US Account

Creating a Vinted US account takes just a few minutes. Visit the US website at vinted.com and click the sign-up button. You'll need to provide basic information including your email address and create a password. Vinted will send you a verification email, and you'll also need to verify your phone number.

Once your account is verified, set up your payment information by adding your bank account details so you can receive earnings from sales. When you make a sale, the funds typically appear in your Vinted Wallet within 2 days after a buyer confirms delivery. You can then withdraw your earnings to your bank account, which usually takes 2-5 business days to process.

What Sells Best on Vinted US

Understanding what performs well on Vinted US can help you choose the right inventory to list on the platform. While Vinted started as a clothing marketplace, it now supports a wide range of categories including shoes, accessories, home goods, and more.  

Everyday fashion items tend to perform well on Vinted because the platform attracts buyers looking for affordable secondhand clothing rather than exclusively luxury pieces. Items like jeans, t-shirts, sweaters, dresses, and casual shoes from popular contemporary brands resonate with Vinted's younger demographic, which is primarily made up of Gen Z and millennials.

That said, Vinted also supports luxury items, and sellers can find success with higher-end pieces as long as they're priced appropriately. It's important to understand that Vinted buyers are typically more price-conscious than buyers on luxury-focused platforms, so even designer items should be priced competitively.

Seasonal items also do well when timed correctly. Winter coats sell best in fall and early winter, while swimwear and summer dresses move faster in spring. As with all reselling platforms, always pay attention to trends and what's currently in demand when sourcing inventory.

Vinted Selling Fees and Payment

As we mentioned earlier, Vinted doesn't charge sellers any fees on regular sales. You list items for free, and when something sells, you keep 100% of the sale price. The money goes into your Vinted Balance, which you can either use to purchase items on the platform or withdraw to your bank account.

Withdrawals are straightforward – simply add your bank account details in the app and transfer your balance. Transfers typically take up to five business days to complete, and the minimum withdrawal is just $0.10 (note that you must withdraw your entire balance at once).

While there are no mandatory selling fees, there are a couple of optional paid features that sellers can choose to use if they want to boost visibility. Item Bump allows you to promote a specific listing by pushing it higher in search results and category feeds. The cost varies by what you're promoting and how competitive the category is, but typically ranges from $0.75 to $3.00 depending on how long you want the boost to last (3 or 7 days). Showcase, formerly known as Closet Spotlight, is another promotional tool that showcases your entire closet in premium spots for a week. Like Item Bump, the cost is determined by a variety of variables, including number of listings and how competitive categories are. It's important to remember that these features are completely optional, and many sellers do just fine without ever using them.

Integrating Existing Selling Accounts with Vinted

For sellers already selling on platforms like Poshmark, Depop, or Mercari, the easiest way to get started on Vinted US is to integrate your existing accounts with a crosslisting tool and multichannel selling manager like ExportYourStore. Rather than manually creating duplicate listings for every item across multiple platforms, crosslisting tools allow you to expand to Vinted US without completely changing how you work.

ExportYourStore makes this process especially simple with AI-powered features that do the heavy lifting for you. When you connect your existing selling accounts, ExportYourStore's AI-powered crosslisting tools make it easy to import listings to Vinted efficiently and effectively. It can automatically map product categories, and if any product details are missing or incomplete, it can populate them automatically, ensuring that your listings are ready to upload with complete information.

The AI features also help create SEO-optimized titles and descriptions for your Vinted listings, which can improve your visibility in search results and help buyers find your items more easily. ExportYourStore helps you do more than just copy and paste listings – it optimizes them for each platform's specific audience and search algorithm.

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Vinted US vs Other Resale Platforms

When deciding where to invest your time as a seller, it helps to understand how Vinted stacks up against other popular reselling platforms.

The most obvious difference is fees. As we've covered, Vinted charges sellers nothing, while Poshmark takes 20% on most sales, Depop takes around 13% total, and Mercari takes about 13% as well. To help you better understand what kind of fees you might encounter on these platforms, check out our free Poshmark and Mercari fee calculators. Over the course of a year, that difference can amount to hundreds or even thousands of dollars.

Shipping also works differently on Vinted compared to Poshmark and other platforms. On Poshmark, buyers pay a flat rate for shipping regardless of the item's weight or size, and sellers use prepaid labels. Shipping on Mercari is based on a similar prepaid label system, but shipping costs are calculated based on the item's actual weight and size, which can be cheaper for lightweight items. On Vinted, sellers can choose between buyer-paid shipping or seller-paid shipping, and you can select from different shipping carriers based on what makes sense for each item. This flexibility can sometimes result in lower shipping costs for buyers, which can help items sell faster.

While not always the first thing sellers consider, buyer demographics also differ across platforms, and these differences make for significantly different selling experiences. Poshmark has traditionally attracted buyers interested in brand-name fashion and more curated closets, with a strong social sharing component. Depop skews younger and more alternative, with buyers looking for vintage pieces, Y2K fashion, and unique items. Vinted's buyer base in Europe has tended to be very broad, appealing to anyone looking for good deals on everyday items, and early signs suggest the US market is developing similarly.

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How to Maximize Sales on Vinted US

Like on all platforms, success on Vinted US ultimately comes down to understanding what works and what doesn't. While a lot of this can be gained through experience, there are some common pitfalls you should know in advance to avoid slow sales. In this section, we'll examine some common mistakes new sellers make on Vinted, and understand what type of buyer your listings should be geared towards when selling on Vinted US.

6 Common Mistakes to Avoid on Vinted US

Several mistakes can hurt your success on Vinted US, and avoiding them from the start will save you frustration down the road. Some of the most common mistakes include:

1. Poor photo quality. Take clear, well-lit photos with natural lighting. Show the item from multiple angles and include close-ups of any flaws or brand labels.
2. Overpricing items. Research what similar items actually sell for on Vinted, not just what they're listed at. Price competitively, since Vinted buyers are looking for deals.
3. Missing the 5-day shipping window. Ship within 5 days or your sale will be automatically cancelled and your seller rating will take a hit. If you can't ship on time, don't accept the sale.
4. Vague or incomplete descriptions. Include specific details like brand, size, condition, measurements, and any flaws. Buyers can't ask questions if they don't know what information is missing.
5. Ignoring buyer messages. Respond to questions quickly. Buyers often message multiple sellers and purchase from whoever responds first.
6. Not using bundle discounts. Turn on bundle discounts (15-20% off for multiple items works well) to encourage buyers to purchase more than one item from your closet.

Avoiding these six mistakes will put you ahead of the already low competition on Vinted US, so you can sell successfully from day one.

Vinted US Market Demographics and Buyer Preferences

Vinted US targets cost-conscious shoppers who want affordable secondhand fashion. The platform skews younger, with most buyers between 18-40 years old, and the emphasis is firmly on getting good deals rather than luxury shopping.

Many Americans don't even realize their clothes have resale value, and often choose to donate them to thrift stores rather than bother with reselling, which is why a large part of Vinted's strategy in expanding to the US market is investing in marketing to change that perception. The platform's messaging focuses on the financial benefits of buying secondhand – saving money and making money from clothes you already own – rather than leading with sustainability angles like some competitors do.

For sellers, this means pricing matters more than brand prestige. Vinted buyers are bargain hunters first, so even designer items need to be priced competitively to move. Focus on everyday wearable pieces and price them to sell, not to sit in your closet for months.

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Expanding Beyond Vinted US with Crosslisting

While Vinted US offers no shortage of advantages for sellers, the smartest approach to building a sustainable resale business is diversifying across multiple platforms. Relying on any single marketplace puts your income at risk if that platform changes its policies, experiences technical issues, or simply stops working well for your particular inventory.

ExportYourStore makes expanding beyond Vinted US simple with AI-powered crosslisting tools that work across 15+ sales channels. You can easily export your Vinted listings to additional resale platforms including Depop, Poshmark, Mercari, Grailed, and more. The platform also supports shopping carts like Shopify and WooCommerce, allowing you to build your own independent storefront alongside your marketplace presence.

ExportYourStore's AI features handle the tedious work of adapting and optimizing listings for different platforms with smart category mapping, listing copy optimization, and automatic missing attribute population. These AI tools enable you to create optimized listings for each platform, giving your items the best chances of ranking well in search results and converting browsers into buyers.

In addition to simplified crosslisting, ExportYourStore also automatically manages inventory synchronization across all your connected platforms. When an item sells on Vinted US, it's automatically removed from Poshmark, Depop, Mercari, and everywhere else you've listed it. This prevents accidental overselling, which can lead to cancelled orders, disappointed buyers, and negative reviews.

For sellers who want to maintain Vinted US as their primary platform, ExportYourStore allows you to designate it as your source store. This means you can continue operating your business from Vinted's interface while automatically crosslisting to additional channels as your business grows.

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Vinted US FAQs

Q: Does Vinted work in the US?

Yes, Vinted works in the US and is actively expanding its presence in the American market. While the platform has been technically available in the US since 2013, it operated with limited visibility for most of that time. In January 2026, Vinted launched a major expansion starting with New York, investing tens of millions of dollars to increase brand awareness and grow its US user base. The company is using New York as a strategic testing ground before expanding to additional US cities and regions.

Q: How much does Vinted charge sellers in the US?

Vinted charges US sellers zero fees. There are no listing fees, no final value fees, and no commission taken from your sales. Instead of sellers paying fees to sell, buyers pay a separate Buyer Protection fee of 5% plus $0.70. While it doesn't have any required selling fees, Vinted does optional paid promotional features like Item Bump (typically $0.75-$3.00) and Closet Spotlight (around $6.95 for a week), but these are completely optional and not required to sell successfully on the platform.

Q: Can I sell luxury items on Vinted US?

Yes, you can sell luxury items on Vinted US. While the platform is known for everyday fashion and affordable secondhand clothing, it does support luxury brands and higher-end pieces. However, it's important to note that Vinted's buyer base tends to be more price-conscious than luxury-focused platforms such as Vestiaire Collective, so even designer items should be priced competitively for the marketplace. If you have high-value luxury items, you might also want to consider listing them on platforms that specialize in authenticated luxury goods to maximize your selling opportunities.

Q: How does Vinted US shipping work?

Buyers typically pay for shipping on Vinted US, with sellers receiving a prepaid shipping label to print and attach to the package. Sellers can also choose to offer free shipping and have the shipping costs deducted from the sale. Vinted gives sellers the flexibility to select different carriers based on what works best for each item, which can result in lower shipping costs compared to flat-rate platforms.