Nothing's more frustrating than watching your Poshmark listings gather digital dust while your sales remain stagnant. You've invested time photographing items, writing descriptions, and sharing your listings, yet the sales just aren't coming. Many sellers experience periods where their items simply aren't moving, so if your Poshmark closet is getting a little stale, take solace in the fact that you're not alone. There is good news, however – most selling slumps can be fixed with the right strategies. Whether you're a new seller wondering why your items aren't getting attention or an experienced seller hitting a rough patch, understanding what's preventing sales is the first step toward turning things around.
In this guide, we'll help you get to the bottom of why your store on Poshmark is not selling, learn practical solutions to address various reasons for slow sales, and discover how you can easily diversify your Poshmark business with accessible multichannel selling, so you can safeguard your business against the ups and downs of a single marketplace.
Key Takeaways
- Inventory selection is the foundation of success on Poshmark. Choose in-demand items – backed by market research – to garner more interest in your listings.
- Professional presentation builds buyer confidence. Ensure your listings consistently use quality photos alongside detailed and honest product descriptions.
- Competitive pricing is essential for both visibility and sales. Build your pricing strategy by conducting market research and analyzing buyer demand.
- Consistent engagement and sharing are essential on Poshmark. As one of the internet's first real social commerce platforms, being part of the Poshing community matters on Poshmark.
- Avoid outdated tactics like frequent delisting to gain visibility. These tactics are frowned upon by Poshmark, and can even harm your account under new policies.
Why Your Poshmark Items Aren't Selling
Before we go over actionable solutions, it's important to understand why your listings on Poshmark aren't selling. Without identifying the root cause of the issue, you could find yourself fixing what isn't broken, and failing to address the real cause of your slow Poshmark sales.
The most common cause of low sales among Poshmark sellers is having inventory that simply isn't in demand. This includes items that are outdated, oversaturated on the platform, or not aligned with current trends and buyer preferences. The reason for this is that many sellers on the platform still view it as a way to turn a profit on their yearly closet cleanout. While this was the initial premise, and while it's still evident in many aspects of the platform (e.g. the use of terminology such as "Closet" to refer to a store on Poshmark), this no longer applies to professional sellers who sell on Poshmark as a business rather than a side hustle.
Another thing that sellers often struggle with is insufficient Closet size; Closets with fewer than 100 listings are considered small, which makes it difficult to generate consistent sales. Additionally, low quality product photos, poor pricing strategies, and lack of engagement with the Poshmark community contribute to low sales turnover.
With over 80 million live listings on Poshmark at any given time, competition is fierce. In order to succeed on the platform, sellers need to excel in multiple areas – listing optimization, platform engagement, and accurate pricing calculation – to stand out and attract buyers.
11 Strategies for Jumpstarting Slow Poshmark Sales
The key to turning around slow Poshmark sales lies in optimizing every aspect of your selling approach. From the items you choose to list through how you present them to potential buyers, each element plays a vital role in your overall success.
This section will go over eleven actionable strategies that address the fundamental areas where most sellers struggle, focusing on both the business basics like inventory selection and pricing, as well as Poshmark-specific tactics like social engagement and platform features. By implementing these proven approaches, you can create a more professional, visible, and ultimately profitable Poshmark presence.
1. Choose the Right Things to Sell on Poshmark
The foundation of a successful Poshmark store starts with selecting desirable, sought-after inventory to list and sell on the platform. Before purchasing items to resell, research the demands of the market by searching for items on Poshmark and filtering results to show "Sold" listings. Look for positive signs like many sold listings with few available listings, which indicates classic supply and demand in your favor.
Because Poshmark is a reselling platform that's focused on fashion, it's important to consider the item's current availability in retail stores. If everyone can easily buy the same item new with all sizes in stock, it's less likely to perform well on Poshmark. Instead of items that customers can easily find new, focus on items that are no longer available in stores, limited edition pieces, and on luxury and collectible brands that maintain strong resale value.
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2. Optimize Item Photos for Better Sales
Quality photos are essential for selling success on any ecommerce platform, but they become even more important on resale sites like Poshmark. Buyers rely on images to judge an item's condition and appeal. Some tips for optimizing your Poshmark listing photos include:
- Take well-lit photos. Use natural lighting whenever possible by positioning items near a window with indirect sunlight. Avoid direct sunlight, which can create harsh shadows and wash out colors.
- Stage items consistently. Choose a clean, neutral background that makes your item stand out. Use props sparingly, and make sure that they never detract from the item you're selling.
- Showcase your item from all angles. Take photos from multiple angles, including front, back, and detail shots. Show any flaws clearly in your photos, and label them so buyers can clearly see the flaw before they purchase. Be sure to Include photos of any brand tags, care labels, and size tags.
- Shoot in square mode. Poshmark automatically crops images into squares, both in the listing and in search results.
3. Price Items Strategically and Competitively
Pricing items too high is a major reason why items don't sell on Poshmark. Buyers expect good deals on secondhand items, so it's important to price items realistically and competitively to have a chance at making a sale. The best way to do this is to conduct market research by searching for similar pieces and filtering results to show "Sold" items, which will show you what buyers actually pay for items like yours.
To offset Poshmark's relatively high selling fees, particularly for low-priced items, enable bundling for your store and offer bundle discounts. Since bundle fees are calculated on the transaction total, selling lower priced items together via a bundle is more cost-effective from a Poshmark selling fees perspective, as items priced at less than $15 are subject to a $2.95 flat fee.
4. Build a Larger Closet with More Active Listings
Having at least 100 listings is essential for consistent sales, with successful sellers often maintaining significantly larger inventories. Closets with more listings appear more established and offer buyers more options, making them more likely to generate sales and followers.
List new items regularly rather than waiting to accumulate large batches. With over 200,000 new listings created daily on Poshmark, consistent listing activity keeps your Closet visible to buyers and fresh in the competitive marketplace.
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5. Master Poshmark Sharing and Engagement Tactics
Poshmark is a social sharing platform that rewards consistent activity and engagement with increased visibility. Share your Closet regularly to keep listings visible in feeds and give them a boost in search results. While it may seem counterintuitive, it's important to also share items from other sellers' Closets to encourage reciprocal sharing. When sharing others' items, check that the seller is active and has a good follower count to maximize reach.
6. Optimize Titles and Descriptions for Visibility
A well-optimized listing title includes the item's brand, style name or model number, and, if possible, its size. It's important to stick to this order and put the brand name at the beginning of the title, since many buyers won't even click on a listing if they can't see the item's brand. With only 80 characters to work with, research keywords and create titles that focus on the terms buyers are most likely to search for. For example, the terms "midi dress" or "pointed-toe heels" work much better than vague terms like "cute top."
When a buyer clicks into your listing, you'll have the opportunity to provide additional information through detailed product descriptions. Be honest about the item's condition, clearly note any flaws, and make sure to cover everything a buyer needs to know, such as dry cleaning requirements and measurements. The more details you include upfront, the fewer questions you'll get and the more comfortable buyers will feel about making a purchase.
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7. Leverage Posh Parties and Events
Poshmark lands somewhere on the spectrum between marketplace and social media platform, and one of the things that blend these two aspects together are the platform's Posh Paries. Posh Parties are site-wide sales events that happen four times daily and center around a variety of themes. They allow sellers to enroll relevant listings in these themed sales events, and provide valuable insights into current trends; when Poshmark hosts themed parties featuring specific brands or styles, it's a clear signal that these items are popular and trending on the platform. Recently, Poshmark launched a livestreamed video shopping version of Posh Parties known as Posh Party LIVE, combining traditional Posh Parties with Posh Shows to create themed livestream sales events.
In a similar vein, Poshmark also has bi-weekly Closet Clear Out (CCO) events, which offer discounts and incentives for both buyers and sellers. During CCO events, sellers can enroll listings that have at least one liker by dropping their asking price by 10%. Buyers who have liked them will get notified of the price drop, and receive discounted shipping from Poshmark if they purchase via the CCO event. While this does require lowering your price, it's a great way to increase Poshmark sales and overall Closet activity.
8. Handle Offers and Bundle Deals Like A Pro
One of Poshmark's most powerful tools for driving sales is the "Offer to Likers" feature. This tool allows you to send targeted offers with automatic discounted shipping, making your items more appealing to interested buyers who may have been waiting for the right price. More often than not, this can be the push an interested shopper needs to complete their purchase.
On platforms like Poshmark, where prices are designed to be flexible, it's important to include room for negotiation when setting your initial prices. When you do receive offers, respond them promptly and be willing to counter if needed – many successful transactions involve some negotiation before reaching an agreed price.
Bundle deals can significantly boost your sales volume. Consider offering free shipping on bundles to encourage buyers to purchase multiple items from your Closet. Since buyers only pay a flat shipping fee once regardless of how many items they bundle, this strategy benefits both you and your customers while increasing the total value of each transaction.
9. Fix Your Poshmark Profile and Branding
On Poshmark, your profile serves as your storefront, so it's important to ensure that it presents you as a professional, trustworthy seller. Upload a clear profile photo and write a compelling bio that highlights your selling approach, response time, and any specialties (i.e. 90s fashion Y2K, vintage Coach bags, etc.).
Consistency across your listings also matters more than you might think. When your photos have a similar style and your listings look cohesive, it serves to create a professional impression that builds trust with shoppers, and signals that you're not just a hobbyist seller trying to turn a profit on old clothes in their closet. Buyers on Poshmark often browse multiple items in a seller's Closet, and a selection of polished, organized listings can be the deciding factor that turns a casual browser into a repeat customer.
10. Refresh Stale Listings with Updates
Items that have been sitting in your closet for months without selling might just need a fresh approach rather than being written off as unsellable. Instead of delisting and relisting (which Poshmark now heavily restricts and even penalizes in some cases), focus on updating and improving your existing listings to give them new life.
Consider adding new photos from different angles or in better lighting conditions, updating the listing's title, adding better keywords, or providing more details in the product description. Remember that fashion trends and seasonal preferences change, so an item that didn't get attention six months ago might be exactly what buyers are looking for now.
Take advantage of tools like Poshmark's Smart List AI feature, which can help you optimize titles and descriptions for better search visibility. Sometimes a simple change like adding "oversized" to a sweater description or "vintage-inspired" to a dress title can help the right buyers find your items. The goal is to make your older listings feel current and relevant without starting from scratch, giving them another chance to connect with interested buyers.
11. Promote Your Poshmark Closet on Social Media
While Poshmark's internal sharing features are important for getting your listings seen and gaining followers, don't overlook the potential of bringing external traffic to your Closet through social media. Many successful sellers have discovered that promoting their Poshmark listings on platforms like Instagram and Facebook can significantly expand their customer base beyond what they could reach through Poshmark alone.
The key is creating dedicated business accounts separate from your personal social media. This allows you to build an audience specifically interested in your items without overwhelming friends and family with sales posts. Instagram works particularly well for fashion sellers since it's naturally visual – you can showcase your best pieces, share styling inspiration, and give followers a behind-the-scenes look at your selling process. Plus, you can even crosslist products from Poshmark to Instagram and to sell directly on the platform with multichannel selling solutions like ExportYourStore.
When growing your social media following, it's important to focus on providing value rather than just pushing sales. Share styling tips, highlight great finds from your sourcing trips, hype up new drops, and announce special events like upcoming Closet Clear Out days that you're planning to participate in. When you build genuine engagement with your social media followers, they're much more likely to become loyal customers who regularly check your Poshmark closet for new drops.
What NOT to do When Poshmark Is Not Selling
One piece of advice that used to be commonly recommended but is no longer effective – and can actually harm your account – is repeatedly delisting and relisting items to boost visibility. As of April 28, 2025, Poshmark implemented a new policy that prohibits "excessive deletion and relisting of the same items," and defines relisting and delisting as excessive when it's done within 60 days.
This policy also broadly targets "behavior that circumvents fair discovery" and any actions intended to gain unfair search or marketing advantages. While keeping your listings updated remains important, Poshmark now encourages sellers to refresh listings that haven't sold for 60+ days by improving them with new photos, updated titles and descriptions, or by using Smart List AI to enhance listings.
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Expanding Beyond Poshmark with Multichannel Selling
While optimizing your Poshmark strategy is important, limiting yourself to a single platform restricts your customer base and earning opportunities. From our experience working with thousands of sellers, diversifying your ecommerce business across multiple platforms not only significantly increases your reach and sales volume, but serves to safeguard your business against platform-specific issues like Poshmark not selling.
Many Poshmark sellers choose to expand their reselling business to complementary platforms like eBay, Mercari, Vinted, Grailed, Depop, or even Etsy in order to reach more buyers. Since each platform attracts slightly different customer demographics, an item that's not selling on Poshmark might have greater success on Depop.
Many sellers are hesitant to expand their business to additional sales channels because of the added work that it requires. While managing inventory across multiple platforms without changing your existing workflow at all seems like a tall order, it's possible with ExportYourStore. When you crosslist to new sales channels with ExportYourStore, you can designate your Poshmark Closet as your source store, which allows you to continue operating your business from Poshmark. When you list an item on Poshmark, ExportYourStore instantly cross-lists it to connected platforms, so you don't have to learn new interfaces or adjust your workflows.
ExportYourStore will also handle inventory sync automatically, so when an item sells on any platform, it's immediately removed from all others to prevent overselling. You get the benefits of multichannel exposure and diversification, all while maintaining the Poshmark workflows that you already use to run your business.
Final Thoughts: What to do When Poshmark Isn't Selling
When your Poshmark sales stall, try to approach it as an opportunity to reassess your selling strategy and improve. We've gone over key optimization strategies above, which will help you improve everything from the quality of your listings and profile to the way you select inventory and engage with buyers on Poshmark. These strategies address the most common reasons why items don't sell, and give your Poshmark listings the best chance of achieving sales.
That said, slow Poshmark sales highlight exactly why successful ecommerce sellers never rely on a single selling platform. Multichannel selling with the help of tools like ExportYourStore is the most effective way to safeguard your business against the inevitable ups and downs of any individual marketplace so that when Poshmark sales slow down, you're still selling on eBay, Mercari, Depop, and more. Combining these Poshmark optimization strategies with diversified selling channels creates a more resilient, profitable business that can weather any sales slump.
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