The world of ecommerce is ever growing, ever evolving, and increasingly more competitive. As the sector continues to grow, one thing has become abundantly clear: in order to successfully sell anything online, you need to sell it on more than one sales channel. While that sounds simple and straightforward in theory, it becomes increasingly more apparent how challenging cross listing can be the deeper your dive into the practical details. How do you avoid selling the same unit twice? How can you ensure that each product listing is perfectly compliant and optimized for every selling channel? How do you decide which items to cross-list and which to list only on certain channels? These challenges only multiply with each item you add to your selection and every sales channel you include in your selling repertoire, making it practically impossible to sell on multiple channels without the help of a good crosslisting app.
But choosing the best cross listing app for your selling needs can be challenging, especially when there are just so many crosslisting apps on the market touting themselves as the best app for crosslisting to certain channels or the best crosslisting app for resellers. The truth is that finding the best crosslisting app for your business will depend heavily on your specific crosslisting needs, both now and in the future. In this guide, we'll teach you how to find the best crosslisting app for your unique ecommerce business by helping you understand what to look for in a cross listing app. Keep reading to learn what ecommerce cross listing is, what its benefits are, and how to determine which crosslisting app is the best choice for your selling needs.
What is eCommerce Cross Listing?
In ecommerce, the term "cross listing" or "crosslisting" refers to listing an item on more than one selling channel. The idea behind crosslisting is simple: reach more buyers on more platforms, and raise your chances of a successful sale.
Crosslisting is used by virtually all successful ecommerce sellers, no matter on which sales channels they started their online selling journey or what they're selling. The reason for this is that crosslisting works – it's the single simplest way to instantly multiply your pool of potential buyers, raise your brand awareness, and drive sales.
What are the Benefits of Cross Listing?
Crosslisting is an incredibly powerful approach to online commerce, with a multitude of benefits that range from better reach to a more robust and resilient ecommerce business. The main benefits of crosslisting include:
- Increased Visibility and Reach: Crosslisting to new channels allows you to instantly increase the visibility of your listings by getting them in front of new buyers who would never have seen them on their original sales channel.
- Saved Time and Effort: When done with a crosslisting app, the experience of multichannel selling is closer to running one large store rather than a selection of smaller ones in terms of product data and listing management. That's because crosslisting a product to a new channel is far faster and easier than creating a new product listing from scratch, making for a more efficient listing experience.
- Diversified Sales Channels: Crosslisting gives you the ability to diversify your sales channels and make your ecommerce business more robust in the face of challenges like account suspensions. If one of your marketplace stores is suspended for review, for example, you don't have to worry about losing your sole revenue stream.
Essential Features to Look for in a Cross-Listing App
While the concept of crosslisting is simple, its application is far from, which is why getting the implementation right is essential to successful multichannel cross selling. In other words, choosing the best crosslisting app for your needs will be a defining factor for how successful your crosslisting endeavors will be. To help you get it right, we'll go over the five essential features to look for when choosing a crosslisting app for your ecommerce business, and explain the significance of each one in day-to-day multichannel selling.
Multi-Channel Integrations
Not all crosslisting apps are created equal, and that is most evident by the number of channel integrations each one offers. As a general rule, better crosslisting apps will offer a wider selection of multichannel integrations. That said, quantity does not equal quality, and it's important to go over the actual sales channel integrations offered to see if they're relevant to your selling needs. If you sell car parts, for example, an Etsy integration will be of no use to you, but an eBay integration will be non-negotiable. Furthermore, it's wise to choose a crosslisting app that constantly has new integrations in the works, so you don't find yourself lacking integration for a key sales channel a few years down the line.
Inventory Management
A key component of successful multichannel selling is the ability to manage inventory across channels. If you update an item's attributes on your primary sales channel, you'll want your crosslisting app to update that item's corresponding listings on all your other sales channels too. Likewise, if you make changes to an item's quantity or delist it, your crosslisting app needs to reflect those changes in every channel where that item is crosslisted.
Automated Syncing and Listing
One of the biggest challenges of multichannel selling is ensuring that all your sales channels are on the same page in terms of listing and item synchronization. As such, the ability to automatically sync products and listings across channels is an essential part of any crosslisting app. In practice, this means that if a unit sells on one channel, your crosslisting app needs to be able to update all your other sales channels and delist it, so you don't end up selling an item you no longer have in stock. Furthermore, any changes you make to inventory, such as adding new products or adjusting stock levels, must be updated on all your selling channels.
Listing Optimization
Another major challenge of selling on multiple channels is ensuring that each listing is optimized for every sales channel it's crosslisted to. This means not only ensuring platform-specific compliance, but also sales-channel-specific search engine optimization, image optimization, and more. If your crosslisting app doesn't give you the tools you need to tweak and optimize product listings for each sales channel, it's not going to give you the results you need – that is, sales – when you use it to cross list products to new channels. In other words, a crosslisting app should offer you more than just copy-and-paste for your listings; it needs to have customizable and automatable optimizations that can be applied to your products when they're crosslisted to new channels.
Order Management
Multichannel selling means multichannel orders, and those can quickly get overwhelming without a good way to view and manage them, so a good crosslisting app should enable you to do just that. Make sure that the crosslisting app you choose doesn't just allow you to cross list products to new channels, but also gives you a way to manage the resulting multichannel orders in a single integrated interface, so you won't have to log into each channel multiple times a day to check if a new order has come in.
Top 9 Cross Listing Apps for eCommerce Sellers
Now that we gone over crosslisting is and understood the essential features of a good cross listing app, we'll use these criteria to take a look at 9 of the leading cross listing apps for online sellers. We'll go over the key features of each one, understand what kind of ecommerce seller they'd be most suitable for, take a look at their pricing structure, and review some of the main pros and cons of each one.
1. ExportYourStore
ExportYourStore is a crosslisting app that boasts an impressive array of integrations, for both mainstream and niche sales channels. It's accessible in terms of pricing, offers widely customizable automations, and has an integrated order management platform for simple multichannel order management. Its unique approach to multichannel integration enables sellers to largely maintain their current workflows by allowing them to designate a "source store," which acts as the source of truth store for everything from new items to product data edits.
In addition to this unique approach, ExportYourStore offers sellers a wide variety of customizable rules and automations, in-depth analytics via a centralized dashboard, built-in FBA automation for seamless and hands-off multichannel fulfillment, bulk listing capabilities, automatic inventory synchronization, and an interface for creating custom product data feeds that can be used for anything from PPC advertising to product optimization.
Key Features: ExportYourStore
- Best for: ExportYourStore is ideal for ecommerce sellers who want to try out multichannel selling without having to commit to learning the ins and outs of each new platform. It's perfect for sellers of all sizes, and comes with attractively-priced plans that can scale with your business as you grow and expand to new channels.
- Pricing: Pricing starts at just $23 per month, making ExportYourStore accessible to sellers at every stage of their ecommerce journey. Even on the Starter plan you'll be able to link an unlimited number of sales channels to your source store and manage an unlimited number of orders. Plus, you can also try out all of ExportYourStore's features with a free 7-day trial.
Pros: ExportYourStore
ExportYourStore is a unique crosslisting and multichannel selling tool that allows sellers to set up new sales channels by linking them to their main ecommerce store. This means sellers can continue managing their ecommerce business in the way they're used to, from their current ecommerce store, while still reaping the benefits of multichannel selling. ExportYourStore's unique approach to cross-listing and multichannel selling means that sellers no longer need to commit to learning exactly how to create and publish a listing on every new channel and platform they wish to sell on just to get started, making it a great choice for sellers who want to start selling on new channels but don't have the time to study each one in depth beforehand.
ExportYourStore enables sellers to export their listings to a wide variety of online marketplaces, shopping cart platforms, and social media channels, including eBay, Amazon, Walmart, Shopify, WooCommerce, Mercari, Depop, Facebook, TikTok, and Instagram. It allows for seamless multichannel integration, and provides a way for sellers to expand their reach by crosslisting products with channel-specific optimizations for titles, descriptions, images, and even pricing.
ExportYourStore also simplifies the process of multichannel selling with features like automatic cross-channel inventory synchronization, auto delisting, custom and automatable listing optimizations, bulk actions, an integrated multichannel order management interface, and even fully automatable Amazon MCF using FBA inventory for all selling channels.
2. Sellbrite
Sellbrite is a multichannel selling app designed to help online retailers manage and sell their products across multiple sales channels, including eBay, Amazon, Walmart, and Shopify. Sellbrite works via a centralized dashboard that requires users to upload their products in order to list and manage inventory and orders on multiple marketplaces.
Sellbrite separates its plans into plans for Shopify sellers and all other sellers. Sellers who wish to use FBA, whether for Amazon fulfillment or for multichannel fulfillment, will need to purchase additional expansions on top of Sellbrite's standard subscription packages.
Key Features: Sellbrite
- Best for: Sellbrite is a good choice for sellers who have predictable and relatively limited order volumes, since each subscription tier places a limit on how many monthly orders you can have across channels. It's also a good choice for sellers who only want to expand their business to marketplaces and shopping carts.
- Pricing: Sellbrite's first paid subscription tier starts at $29 per month, and allows for up to 100 monthly orders. FBA integration costs an additional $19 per month. For sellers who sell on Shopify or Shopify Plus and need Shopify integration, the first paid subscription tier costs $19 per month.
Pros: Sellbrite
Along with multichannel listing capabilities, Sellbrite's features include bulk listing tools, inventory synchronization, order management, and reporting capabilities. Furthermore, Sellbrite has integrations for some third-party tools, including research tools like Algopix and fulfillment tools like Flexport.
Sellbrite also offers a free plan for very small sellers, whose multichannel sales do not exceed 30 order per month, although this plan cannot support FBA integration.
Cons: Sellbrite
Sellbrite's subscription tiers are relatively convoluted, and it can be difficult for sellers to understand what subscription will work for their selling needs. Furthermore, Sellbrite effectively caps your earnings by limiting the number of orders you can have based on your subscription tier. On top of that, FBA integration, a backbone of many successful multichannel ecommerce operations, carries an additional cost every month.
Sellbrite's channel integrations are also relatively limited, with only a handful of marketplaces available, and no integrations available at all for lucrative social commerce channels like Facebook, Instagram, and TikTok.
3. Rithum
Rithum is a business management and automation tool designed to help ecommerce sellers consolidate their multichannel operations, manage inventory, and optimize their listings across various sales channels. It offers features such as bulk product uploading, inventory synchronization, order management, and reporting. Rithum supports integration with an unbeatably wide array of ecommerce platforms from all over the world, enabling enterprise-level businesses to manage, scale, and expand their operations more efficiently.
Key Features: Rithum
- Best for: Rithum is best suited for sellers who have very large sales volumes, who require an extensive selection of third-party integrations, and who wish to expand to many multinational sales channels. It's aimed at enterprise-level sellers, with its pricing and toolset reflecting the needs of its target audience.
- Pricing: Unlike ExportYourStore and Sellbrite above, Rithum does not have tiered subscription plans. Instead, Rithum's pricing works on a commission-based model, in which Rithum agrees on a price with each individual seller. Pricing is subject to change over time as the agreement with Rithum is renewed.
Pros: Rithum
Rithum is not just a cross-listing app; it's a massive and multifaceted ecommerce tool that offers solutions for a variety of ecommerce needs. It offers practically every ecommerce solution under the sun, and aims to fulfill every one of its clients' ecommerce needs, in the present and in the future.
Cons: Rithum
While Rithum can be used by small and midsize sellers, it's aimed primarily at enterprise level commerce, so its features – and pricing – reflect that. The latter is not transparent, and is tailored to each client with a unique contract. Rithum also has a huge ecosystem of ecommerce tools, so even if you only use some of them, it's very difficult to understand what tools you actually need for your current and projected selling needs, especially if you're just starting out with multichannel selling.
4. Listing Mirror
Listing Mirror is a multichannel ecommerce listing and inventory management tool designed to help online sellers manage their product listings across multiple marketplaces, such as eBay, Amazon, Walmart, and Shopify, from a single platform. It offers features like bulk listing creation, inventory synchronization, and order management. The platform is aimed at simplifying the process of selling on multiple marketplaces, allowing businesses to expand their reach by crosslisting to new sales channels.
Key Features: Listing Mirror
- Best for: Since a significant part of Listing Mirror's functionalities are additional paid addons, it's best suited for sellers who need very basic functionality from their crosslisting app, or those who don't mind paying a monthly fee for features such as Amazon MCF (FBA) integration.
- Pricing: Listing Mirror's pricing is tailored to each customer and works on a volume basis. Its base plan, List & Launch, is priced based on how many SKUs you manage with the app. Its first addon, Inventory Connect, which manages and syncs multichannel inventory, is priced based on the number of orders imported into the app. The second optional addon, Smart Stock, which creates stock forecasts and auto-generates supplier purchase orders, is priced per client on an onboarding call.
Pros: Listing Mirror
Listing Mirror is primarily geared towards Amazon sellers who want to take their ecommerce business beyond Amazon, and with the addition of paid addons, it can be a great tool for that type of seller. Its inventory forecasting, available via the Smart Stock addon subscription package, can be a great tool for sellers who need help managing their inventory and don't currently outsource their logistics to Amazon FBA, since much of this addon's functionality is available within Amazon.
Cons: Listing Mirror
Listing Mirror can be a handy tool for certain Amazon sellers looking to expand to new sales channels, but its obscure pricing and the fact that it requires three different complementary plans in order to achieve full crosslisting functionality are more trouble than they're worth for many sellers. Furthermore, since pricing is directly tied to order volume, high-volume sellers or those who wish to expand to a significant number of sales channels find that, due to its cost, it simply doesn't make sense for them as a crosslisting solution.
5. Vendoo
Vendoo is a multichannel listing and inventory management software aimed primarily at secondhand fashion sellers. It's designed to help these sellers cross-list their products to various online marketplaces, including eBay, Poshmark, Mercari, Depop, and others. Vendoo's features include bulk listing creation, inventory tracking, and automatic cross-posting. Vendoo also offers tools for order management, sales tracking, and analytics to help sellers grow their businesses and maintain accurate stock levels across platforms.
Key Features: Vendoo
- Best for: Vendoo is the first crosslisting app on our list that's aimed specifically at resellers who sell secondhand goods. Its integrations include slightly more niche secondhand luxury fashion marketplaces like Vestiaire Collective and Grailed, making it ideal for sellers who wish to list on these marketplaces.
- Pricing: Of all the apps listed here, Vendoo's pricing is by far the most complex. Its most basic plan starts at $199 per year. This plan allows you to list up to 25 products every month, and remove the background from a product image up to 25 times each month.
To get actual crosslisting functionality, however, you'll need to purchase a monthly subscription of the "Importing" addon, which costs $4.99 per month. If you want to take advantage of that crosslisting functionality on more than 3 marketplaces (i.e. crosslist to and integrate with more than three sales channels) you'll need to purchase the "All Marketplaces" subscription package, priced at $4.99 per month. Finally, in order to bulk actions, you'll need to purchase the "Bulk Delist & Relist" package, which costs an additional $4.99 per month. These three subscription packs can also be purchased together at a discounted rate of $11.99 per month.
Pros: Vendoo
As an app aimed at secondhand fashion resellers, Vendoo's strengths lie in tools for fashion reselling on niche marketplaces. For starters, Vendoo makes its bulk offers feature available in every plan, which helps sellers send out offers to interested shoppers more easily. Furthermore, Vendoo has a mobile app, making it easy to check in on your secondhand item listings on the go.
Cons: Vendoo
Once you manage to make sense of its convoluted pricing, it becomes abundantly clear that Vendoo is pretty expensive, especially for the target seller audience it aims to attract. To get actual crosslisting done with Vendoo, you'll need to purchase a monthly subscription addon to your plan; to get integration for more than 3 sales channels, you'll need to purchase another subscription; and to enjoy basic bulk actions, you'll have to purchase yet another one.
Vendoo is also extremely lacking in the realm of multichannel integration. Its inventory sync available for just five of its 11 possible sales channel integrations, putting you at risk of overselling, which has the potential to significantly harm your selling accounts due to seller-initiated cancellations and the inevitable negative feedback that will result.
6. OneShop
OneShop is a platform for creating listings and them on secondhand-oriented ecommerce marketplaces. It has integrations for eBay, Poshmark, Mercari, and Depop. It offers a way to create listings and publish them to these marketplaces, and includes automatic delisting for products that have been sold. Its main selling point is its automatable relisting feature, which automatically takes down and relists items to make them appear new on marketplaces, which can help with listing visibility in some cases. It also has automations for listing promotion features, like sending offers, listing bumping, and sharing listings.
Key Features: OneShop
- Best for: As is evident by its features and marketplace integrations, OneShop is a solution aimed at secondhand sellers, primarily those who sell secondhand fashion. As such, OneShop is best for sellers who exclusively sell secondhand fashion, and who only need to integrate with eBay, Poshmark, Mercari, and Depop.
- Pricing: OneShop's pricing is simple and straightforward: $45 per month, no matter how much – or how little – you list and sell.
Pros: OneShop
As an app focused on secondhand selling, its main strengths lie in features for secondhand sellers. For starters, OneShop offers a mobile app for both iPhone and Android phones, making it easy for sellers to manage things on the go. Additionally, aside from offering a listing and order management platform, OneShop's app also has a built-in forum that connects all of its sellers, where they can communicate with each other to ask for tips, advice, and help. Finally, OneShop can automatically delist and relist items, allowing sellers to automatically refresh stale listings.
Cons: OneShop
OneShop is a platform aimed at secondhand resellers, which makes the lack of Etsy integration all the more problematic. Etsy is a major marketplace with a thriving vintage community, and sellers who use OneShop simply won't be able to list on Etsy.
Furthermore, OneShop doesn't actually have any crosslisting functionality – you will need to create listings in OneShop in order to list to your integrated channels, and won't have the option of cross listing from one sales channel to another.
For the limited integrations it offers, OneShop is also one of the more expensive options on our list. With a flat subscription rate of $45 per month, OneShop's pricing simply doesn't make sense for a large chunk of ecommerce sellers, especially those who sell primarily secondhand fashion.
Finally, relisting and delisting is a risky SEO approach, which can very easily backfire. Allowing an app to manage this entirely automatically without very extensive customization is dangerous, and can even result in the suspension of your selling accounts if something goes wrong.
7. List Perfectly
List Perfectly is a cross-listing tool that helps online sellers manage their product listings across select shopping carts and primary secondhand-focused marketplaces. Its sales channel integrations include eBay, Poshmark, Mercari, Etsy, and Shopify, among others. It allows users to import and post listings in bulk, cross-post to various platforms, and delist items once sold. It is intended for resellers who want to sell on multiple channels and manage listings in a more consolidated manner.
Key Features: List Perfectly
- Best for: Like our previous app, List Perfectly is designed primarily for secondhand resellers, and its integrations reflect that. It offers a single shopping cart integration – Shopify – and multiple marketplace integrations for used- and secondhand-oriented selling: eBay, Grailed, Mercari, Vestiaire, Poshmark, Facebook Marketplace, Etsy, the now-defunct Kidizen, and their own closed seller community/potential sales channel called Listing Party.
- Pricing: List Perfectly offers plans starting at $29 per month, although this tier doesn't offer crossposting to several key sales channels, like Instagram and Shopify. Each subscription tier offers more functionalities and unlocks more product attributes you can include in your product listings. This means that, in order to reach the most basic functionality and attributes you need as a secondhand seller (i.e. include item condition in your listing, crosslist to major sales channels, and bulk actions), you'll need to purchase the Pro subscription, which costs $69 per month.
Pros: List Perfectly
List Perfectly has a unique seller community and closed marketplace known as Listing Party. It borrows elements from many secondhand selling marketplaces to create a seller community, with live events hosted by and for sellers, and a 24-hour seller chat.
Cons: List Perfectly
List Perfectly is a niche crosslisting app aimed at resellers, which makes the limited product attribute support on the basic tiers all the more problematic. Resellers simply can't list secondhand or vintage items without a product attribute for their condition. Furthermore, making bulk actions unavailable except on more expensive tiers makes it practically impossible to list on multiple marketplaces. List Perfectly limits many functions, making it far more expensive in practice than it initially seems.
8. Crosslisting
Crosslisting is a tool designed to help online sellers crosslist and manage their product listings on ecommerce platforms such as eBay, Poshmark, and Mercari. Crosslisting offers features like inventory synchronization and bulk listing management, and is aimed primarily at resellers who want to crosslist on secondhand-oriented sales channels.
Key Features: Crosslisting
- Best for: Crosslisting is a cross-listing app aimed specifically at resellers, and that's who it would work best for. Its integrations cover secondhand selling marketplaces, and its plans are tiered in such a way that resellers of all levels can find a plan that works for them.
- Pricing: Crosslisting works on a monthly subscription model, and offers many pricing tiers. Its first tier, Lite, costs $9.99 per month, and allows for up to 50 cross posts. Realistically, since a cross post is effectively a listing on a given sales channel, most sellers will need to use the Standard tier, which costs $29.99 per month and allows for up to 150 cross posts.
Pros: Crosslisting
One of the main features of Crosslisting is that it allows sellers to relist products to boost their visibility. This feature is great for resellers in particular, since it's most effective on reselling sites like Depop and Mercari. Another handy feature that Crosslisting has is a mobile app, which makes it easy to manage listings on the go.
Cons: Crosslisting
Although Crosslisting aims to provide a solution for resellers, even in this realm its integrations are limited. It only has integration for six marketplaces: Poshmark, Depop, eBay, Grailed, Vinted and Mercari, not counting the integration for the now-defunct Kidizen, which is still listed on its site. Etsy, a major marketplace for vintage items, is missing, as is Facebook Marketplace and ThreadUp, to name a few.
Additionally, one of its main selling points, relisting, is not included in any of its crosslisting subscription tiers. Instead, it must be purchased monthly as an addon in packages of 10, 15, or 20 relists.
Finally, true crosslisting functionality – that is, cross listing from one marketplace to another – is hindered by the 20-listing limit on bulk listing imports across all plans. This, makes Crosslisting a less than ideal choice for sellers who actually want an app to crosslist their existing listings to new marketplaces.
9. PrimeLister
PrimeLister is an app for managing and listing products across secondhand selling marketplaces, including eBay, Poshmark, Mercari, and Etsy, as well as on Shopify, which is a shopping cart platform for creating standalone webstores. It provides features for bulk listing, inventory management, and automatic delisting for cross-platform inventory synchronization. PrimeLister aims to help sellers save time by centralizing the process of listing and managing inventory on multiple sales channels.
Key Features: PrimeLister
- Best for: While PrimeLister bills itself as a crosslisting app, its crosslisting functionality is limited, and its multichannel integration functionality is sub-par. As such, it's best for resellers who only need to relist items (i.e. take down listings in order to republish them) on marketplaces like Mercari or Depop every once in a while to keep them fresh.
- Pricing: PrimeLister offers two subscription plans: Basic and Pro. The former costs $29.99 per month, but offers no crosslisting functionality at all. The latter costs $49.99 per month and includes crosslisting functionality, as well as inventory management and "tags & groups," a backend organization feature.
Pros: PrimeLister
PrimeLister offers a steep 30% discount for subscribers who are willing to commit for a year, which is more than the commonly offered discount of 15-20%.
Cons: PrimeLister
PrimeLister has many drawbacks – a lack of integrations, a pricey subscription, and limited features – but its biggest drawback is its complete lack of automatic delisting. As of writing, this feature is not available on either one of the plans, which means that even if you shell out almost $50 per month just to get basic crosslisting functionality, you will still very likely find yourself with orders cancelled due to overselling items you no longer have.
How to Choose the Right Cross Listing App for Your Online Store
Now that we've gone over nine popular crosslisting apps, you might be feeling a little overwhelmed. There are so many features and functionalities beyond simply cross-listing from one sales channel to another, that it's not always easy to decipher what makes a good crosslisting app and what just sounds useful in theory. In this section, we'll go over how you can analyze the crosslisting apps available on the market and see how well they meet your needs, so you can choose the best crosslisting app for your ecommerce business and expand to new sales channels easily.
Identify Your Needs and Goals
While it may sound obvious, it's not always the first thing that goes through a seller's mind when selecting a crosslisting app. But just like not all crosslisting apps are created equal, not all crosslisting apps are designed for the same type of ecommerce seller. Some are best for resellers, while others appeal to a broader range of sellers with a wide array of sales channel integrations; some have built-in crosslisting functionality, while others offer it only as an extra addon feature.
With so many options, it's important to take a moment to assess exactly what it is you need from a cross-listing app before beginning your search. Do you sell primarily mid-range secondhand fashion, or is luxury vintage fashion something you need to be able to sell too? Do you not sell secondhand goods at all, and only need integration for handmade-oriented marketplaces like Etsy and Amazon Handmade? How many products will you realistically want to cross-list, today and as your business grows? Do you hold inventory, or are you a dropshipper? These are just some of the questions you need to ask yourself before you start looking for an app, so you know right off the bat which ones are irrelevant to your needs. If you don't plan on selling secondhand fashion, several of the crosslisting apps on our list are already crossed out!
Consider Your Budget
Just like any business expense, the cost of your cross listing app of choice is a major consideration that cannot be overlooked. Ideally, your crosslisting app should offer a selection of plans that can grow with your business, ones that make sense for your bottom line at every step of the way. Some apps do this better than others, but the most important thing is to be honest with yourself about how much you can justifiably spend on a crosslisting app with the funds you have available to you now, not what you could potentially make in the future.
Read Reviews and Ask for Recommendations
Analyzing an app's features on paper is all well and good, but nothing beats the experience of sellers like you. It's only when you start working with a crosslisting app do you truly understand how it helps – or even harms – your ecommerce business. Does it delist items to prevent overselling in time? Does it integrate your inventory across all your selling channels? Can you optimize your cross-listed products for each marketplace and platform? All these are just a handful of things are truly important to multichannel sellers, and they'll be sure to come up in reviews if one of them is lacking.
Final Thoughts: The Importance of Cross Listing for eCommerce Sellers
Cross listing is the single best thing ecommerce sellers to can do to increase their reach and maximize their earning potential. Listing to new sales channels not only multiplies your pool of potential buyers instantly, it also establishes your credibility through better visibility across platforms.
Just like anything worth doing, crosslisting must be done right to reap its benefits; done wrong, the damage to your business can be irreparable. With every new sales channel you cross list to, you'll have the responsibility of not only integrating your inventory responsibly and delisting items when they're sold, but also optimizing for both compliance and visibility. It's never enough to just copy and paste your listings from one channel to another, and it all boils down to choosing the best crosslisting app for your ecommerce business' unique selling needs. Make sure to choose the app that works for your selling needs, and make the most of the features it offers to not only list on more channels, but to successfully sell on them, too.