Export Your Existing eBay Store to Amazon
By Nathan Kroizer
When it comes to the sales race, the guy using the mere-exposer method will always win. This is why Coca-Cola can sell us a bottle of sugar-water with unknown ingredients and still beat any other soda company even when it fails most blind taste test. This is why Many sellers are now seeking to expand their target-audience and sales.
eBay Has a client base of 168 million buyers per month and Amazon attracts more than 85 million per month, when both are combined they have more than 250 million customers purchasing items each month.
This huge accessibility to buying customers is what makes selling on both of them simultaneously quiet an attractive proposition. In this article, we will explain how sellers can export all their products from eBay to Amazon.
To understand the process, we will first focus on the main differences and difficulties that arise from this process and by the end of this article, we will try to provide an easy solution for each problem that was mentioned.
One of the main problems is the incompatibility between Amazon and eBay categories.
While Amazon has about 48,000 categories, eBay has “only” around 18,000. So, if a seller wants to upload an eBay product to Amazon with no equivalent category, they will be forced to search for the most suitable category Amazon has to offer.
Theoretically, it sounds like an easy task, but let us imagine for a second that you have 500 items that you want to transfer, or 10,000 items, in this case even a straw can break a camel’s back when it comes in great quantities.
Because of this, many inventory-managing companies claim that it is virtually impossible to export products without customer participation to tag each and every product to the desired category.
Quote: “Amazons categories don’t match up exactly with the categories on other channels, so you’ll need to provide some information to be sure your products get listed in the correct categories… Brian@Sellbrite”.
The second problem with Amazons categories is the “special permission required” categories. These categories are not open to each new seller, instead, you will be required to ask for permission to list items in these categories.
Barcodes and other Amazon rules
While eBay has nearly no Bar-Code requirements for their items, and in fact they allow each seller to design a product page. Amazon has a catalog page, so if the product already exists on Amazon, the seller won’t be able to redesign his product page. Because of this, Amazon has very strict rules about fitting the new product to an existing product page, and any violation of the rules can easily cause the account be suspended. So, the seller needs to be familiar with Amazon requirements.
The first and most important rule that Amazon enforces on the Bar-code front is that each item must have a unique Bar-code, two items sharing the same Bar-code will cause numerous problems and in most cases, will result in the item not being listed in Amazon.
The second rule is the rule that each item must have a Bar-code, but this rule is a lot more flexible and there are ways to work around it.
The Main advantage of Amazons catalog base system is that it gives a few options that allow the sellers to exempt certain items from the need to use Bar-codes, the main one is the ASIN match system.
ASIN (Amazon Standard Identification Number) is the ID for each product on Amazon, to be more exact, it is the Catalog number for each item.
For example, a blue hat and a brown hat will have two different ASIN’s even if they are sold by the same account, but two brown hats will have a single ASIN even if they are sold by two completely different sellers.
The requirement for a Bar-code is one per ASIN, meaning that if you can find an identical item to the one you are trying to sell, you will not be required to provide a Bar-code.
But searching a perfect match for each item you are trying to list can be at times a non-feasible task.
Let us imagine for a moment that you are a seller with thousands of products in your eBay inventory, the mere thought of manually uploading each and every item and fitting it to Amazon is enough to make even the bravest of men to start sweating.
Because of this Amazon decided to make your life easier when it comes to managing the inventory, and they have come up with the MWS-API (marketplace web service – Application Programming Interface). this allows you to add, delete and update items in your store and get inventory reports.
These tools are available, to sellers that have signed up for the “Pro Merchant” account on Amazon (at the cost of $39 per month, but you must have this to list more than 40 items, and if you don’t have more than 40 items, you wouldn’t have been reading this article).
However, the usage of the MWS-API system requires some developer skills. Also, because the requirements differ between each category, there is no easy and intuitive way to use this API.
More information on this subject can be found here: https://developer.amazonservices.com
When running two stores on the same inventory, it’s very important that the stores will be fully synchronized.
For example, let say that a product was bought from eBay, and it is either the last item of this type in the inventory or it is one-of-a-kind, and the seller was unavailable at the time to manually close the listing on Amazon, and in the meantime, another customer bought the same exact item on Amazon, the seller would have to either cancel the order on Amazon and earn negative feedback. Or give some compensation to one of the buyers and lose money.
Naturally, we would like to avoid this scenario.
So, the main advantages of a syncing system are:
- The ability to manage a high number of products simultaneously.
• Inventory management.
• Keeps the positive feedback and high scores.
• Avoids getting blocked on AmazoneBay.
Is it possible to export an eBay store to Amazon?
The short answer is Yes, now let’s have a look at the available options.
For small stores, an easy option is to upload each product manually to Amazon. This option does not require major technical skills.
Inventory file loader
Amazon allows you to manage the inventory (add, delete, update) via uploading excel files (.xlsx or .csv). It is much easier than uploading manually since the Inventory file loader allows you to upload a group of items at once. The main problem is that it’s only available if the product page already exists.
More information at https://www.amazon.co.uk/gp/help/customer/display.html?ie=UTF8&nodeId=3149261
The Turbo-Lister is an eBay tool for managing eBay inventory. Although it is an eBay tool, Amazon supports uploading files (.txt) that were created by Turbo-Lister.
Since this tool was created, it was very slow and inefficient. Customers who are still using it, often call it “Turtle Lister”. The main problem is that Amazon only supports files from the following categories: “Sports Men, Cards & Fan Shop”, “Entertainment Memorabilia”, and part of the category “Consumer Electronics”.
More information at http://www.amazon.com/gp/help/customer/display.html/?nodeId=201285120
Inventory management companies
There are many Inventory management companies like “Sellbrite” and “Solid-Commerce”. These companies have inventory management as their main focus. Also, for a monthly payment + setup costs, these companies will upload your products to Amazon (and other sites, depends on price height and customer requests).
To get started, you’ll first need to import all your listings from eBay. And then, you’ll need to link every item on the listing to your product and attach the SKU (custom label) to each of them.
When all the work is complete, you will still need to categorize each of your products by selecting a category from Amazon categories. So basically, the seller still needs to do a lot of work.
As of now, this company specializes only in exporting from eBay to Amazon or to Ebid. The company doesn’t require the seller involvement in the exporting process at all, from the beginning to the end. There is no need to tag products to their Amazon category. And The company has a database with a fully matched category for each eBay product. Also, the company manages an inventory of barcodes, and a one of a kind ASIN match system that can search Amazon for those hard to find perfect matches, so that the customer doesn’t need to “deal” with that at all. They also provide a full, real-time sync, so the product quantities and prices are always equal to their eBay counterparts. And there are no additional setup fees.
This is a guest post by Nathan who is an experienced eBay and Amazon seller; the lead developer in ExportYourStore that specializes in exporting eBay stores to Amazon. Nathan can be reached by email at Nathan@exportyourstore.com and through the company website http://www.exportyourstore.com. ExportYourStore offers exporting service from eBay to Amazon with one click, real-time synchronization, barcodes management, and troubleshooting to eBay and Amazon sellers.